Analysis of production company logos

Denotation/Connotation: Firstly the name of the company 'Universal' suggests that the brand is worldwide which connotes that the company produces film and music that is for all audiences, and that they do not specify in a specific genre. The use of the world as the logo reinforces the idea that the company is global, also the gold on the writing and stars in the background could also suggest that the company produces high quality high budget films.



Audience Expectations: 'Universal' is known globally and is very highly thought of in many countries in terms of producing films, it is because of this that audiences expect high budget films with an 'all star cast' which also leads to audiences expecting that 'Universal' have high production values.

Denotation/Connotation: The castle that is used in the company logo symbolises fairytales and happyness. The font looks as if it is hand written which gives the logo a more of a personal touch, this could show that the company produces movies that are close to the real world.

Audience Expectations: 'Disney' is recognised globally and is a well established brand, when audiences hear or go to see a new film produced by 'Disney' they expect to see a high budget film which is suitable for the whole family. As 'Disney' mainly produce animated cartoon movies audiences also expect to see well produced animations